Journal
Notes from adoption work
Practical writing for product and analytics teams who need adoption evidence they can act on.
Adoption is not installs
Shipping a feature and watching download or session counts rise still leaves the real question unanswered.
Naming events that survive releases
A taxonomy that breaks every sprint is worse than having fewer events.
When a feature deserves retirement
Low adoption is not always a failure of communication — sometimes it is permission to remove.
Briefing leaders without vanity metrics
Executives need adoption stories they can act on — not heatmaps they cannot interpret.