Service
Event taxonomy & instrumentation
Name every meaningful action once, so adoption numbers stay comparable across releases.
We facilitate taxonomy workshops with product and engineering, then guide instrumentation so feature flags, first-use moments, and completion events land in a shared schema. The goal is durable measurement — not a one-off dashboard.
Included
- Naming conventions for features and funnels
- First-use and habit-forming event pairs
- QA checklist for release instrumentation
- Handoff notes for your analytics stack
From £2,800
Includes workshop + schema pack